Yellow Pages App- Interactive Game

Creative Zone Served by MediaMind - Yellovator in Banner Game Controlled by Smartphone

Campaign: Yellovator

Creative Agency: Clemenger, Millipede
Advertiser: Yellow Pages
Ad Format: Polite Banner
Interactive Features: Interactive Game
Vertical: Services
Country: Australia
Awards: Nominee, MediaMind Rich Media Awards 2011

This is an example of a great interactive Ad on the web. This interactive game was created to showcase how the Yellow Pages are now on iPhone and Android smartphones. The game allows the player to use his or her smartphone as the controller, while the Ad becomes the level you must complete. The gamer must attempt to drop a smartphone from a building, bouncing it off of different obstacles to reach the person on the street. This game is relevant because the people on the street are in need of the contact information that the Yellow Pages App can provide. For example, mechanics, physiotherapy, dog groomers, dance classes, pest control etc.

Once the game is over it asks you to play again or download the App. This is an effective way to encourage people to download the App because they are already using their phones as the controller for the game, making it more accessible. Using a problem solution tactic in the game affectively demonstrates the mobility and multiple uses for the App. Using an interactive game creates a fun experience for their consumers, in turn creating strong personal relationships. The idea is original, which will generate interest and buzz about the campaign as well as positive attitudes towards the brand.

In all, I believe this Ad was very well thought out and is affective in accomplishing the goals set in place. It creates awareness about the new App and encourages use in a fun and innovative way. No wonder it has been nominated for the 2011 Media Minds Rich Media Awards.

My Rating 5/5