- Campaign: Windows 7XP Samsung
- Creative Agency: Crispin Porter & Bogusky
- Advertiser: Samsung
- Ad Format: Expandable Banner
- Interactive Features: Interactive Video
- Vertical: Tech/ Internet
- Country: US
This Ad is effective because it successfully grabs your attention when you load the page and educates those who interact with it. The women who pops out behind the Ad creates interest because when you first read it you assume its a standard Ad. Not only does this grab attention but it creates a good opportunity for them to promote the new Samsung Series 9. By ending this portion of the Ad with a click to expand button they continue to create interest because your left wanting to know the details about the Samsung 9 and what the Ad will expand into. By including this button they effectively target consumers who are looking to upgrade their old PC.
When the Ad expands into the tiny PC store it creates a bit of a humorous affect and encourages the user to interact by clicking on the various products in stock. This portion of the Ad is essential because it delivers a lot of information about the products as well as a shop now button encouraging people to buy. I think this was a good strategy, with computers being a high involvement buying process these people wan to know the straight facts about the product and they want to be able to order it online. Thus creating an entertaining experience that is impressionable, engages the consumer and conveys brand personality.
My Rating 4/5
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