Campaign: The Smurfs Movie
Creative Agency: Monster interactive MY
Advertiser: Sony Pictures
Ad Format: Expandable Banner
Interactive Features: Mouse Tracker
Vertical: Entertainment
Country: Malaysia
When advertising a movie release its important to carefully target the same audience that the movie will appeal to and to create enough interest to drive people into the theaters. This Ad effectively targets a youthful audience by placing the banners in MSN instant messenger. People of this age group use this means of communication on a daily basis to connect with their family and friends. This is a good strategy because if they do want to see the movie they can message people in their contacts to see if they want to go see it too.
When the Ad expands they provide all the information that someone might want to know if they were going to attend the movie. Also, the way it is presented is clear and easy to access for the younger users who may be be as comfortable with computers just yet. The only bad thing i can say about this Ad is that it doesn't have any call to action. They could of given the option to like the movie on Facebook, order tickets online, or even redirect the viewer to a website.
My Rating 2.5/3
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