http://creativezone.mediamind.com/#ItemName=San%20Diego%20Sea%20World%20Poll
Campaign: San Diego Sea World Spring 2011
Creative Agency: Illusion Factory
Media Agency: Mering Carson
Advertiser: San Diego CVB
Ad Format: Expandable Banner
Interactive Features: Interactive Game
Vertical: Travel
Country: USA
This is a great ad because it insist that people visit Sea world because it will make them happy. By creating this survey they can get a slight idea of the users personality and relate those traits to the benefits Sea World has to offer. Users will find this Ad entertaining and will more likely share it with their friends to see what there outcome is. The call to action leads you to the Sea World website where you can find out more information about the park and order your tickets online.
In all, this campaign is a good concept although when I was doing it myself I thought the questions were little confusing and could have been more descriptive as to what the pictures mean. If people find the Ad confusing they will simply close it, which is something you always want to avoid when creating a web ad because you will not reach the full potential of your campaign.
My Rating 3/5
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