Volkswagen Golf R Reflex test

 

http://creativezone.mediamind.com/#ItemName=Volkswagen%20Golf%20R%20Reflex%20Test%20Game

Campaign: Windows 7XP Samsung

Creative Agency: Ogilvy Cape Town ZA

Media Agency: Aqua Online ZA

Advertiser: Volkswagen

Ad Format: Expandable Banner

Interactive Features: Interactive Game

Vertical: Auto

Country: South Africa

 This is an example of a bad interactive Ad because the game is irrelevant to the product. In this Ad Volkswagen is promoting their new Golf R which actually has a lot of great features. Although they never tell us any of these features in the actual Ad. When people are serious about buying a car they want to ensure they make the best choice possible to avoid regrets. This involves extensive research and evaluation of all possible options. Keeping that in mind, people aren't going to buy the car because they had a cool game where someone was able to win a great prize. They are going to buy it because its been confirmed that this particular product can offer you more benafits than our competitors product. 

 I think this campaign could use a little tweaking for it to reach its full potential. For instance, if they had a longer introduction video that talked more about the Golf 9 features it would appeal more to someone who is looking to buy a new car. Whereas, in this Ad the main focus is on competing to win the Grand Prize. Contests are great but can create a lot of bad experiences based on the person and their life experiences. Its typical for someone to say they never win anything causing a lot of people to not even try.

My Rating 2/5