Campaign: Specsavers 2011
Creative Agency: Specsavers
Advertiser: Specsavers
Ad Format: Home Page Takeover
Vertical: Apparel/ Retail
Country: UK
Awards: Nominee, MediaMind Rich Media Awards 2011
This big box and leaderboard sync Ad does a great job of drawing attention to the message. When you first upload the page the Ad takes over the background of the website and the ad shakes making it impossible to overlook the message. The Ad also fits in well with their TV commercial witch is used in the Ad when you expand the big box. This creates continuity with the campaign and utilizes a creative strategy that consumers already respect and appreciate.
The reason this Ad is so effective is because they offer a lot of information such as details about the offer as well as pictures and information about the different frames they have in stock. They include links to the website as well as a button to find a store. This is important because it encouraging people to visit the company website and come into the store to capitalize on the special offer which will help the Specsavers achieve their goal to increase sales. In order to create more awareness of this sale they allow the Ad to be shared on Facebook, Twitter and Youtube.
My Rating 4.5/5
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