Creative Zone Served by MediaMind - Uncharted 3 Interactive Game
Campaign: Uncharted 3
Creative Agency: Host AU
Advertiser: Sony
Ad Format: Home Page Takeover
Interactive Features: Interactive Game
Vertical: Entertainment
Country: Australia
Uncharted 3 has a strong presence on the web with this campaign which has been achieved through a page take over. By using this technique they make the Ad a main point of interest on the website encouraging users to interact with the Ad to save Drake. By allowing the user to play the game in the ad they are able create a lot of interest in their consumers while and at the same time giving them a sense of the game before they buy it. This also leaves a good impression in the consumers mind because the Ad is innovating, fun and impressionable. They will likely remember the Ad and further encourage them to pick up the game.
This Ad will be successful because it engages the consumer and creates hype for the game. Not only is it fun but a good was to demonstrate the games story line, game play, and high quality graphics. As an added benefit, they can also view the full trailer which would give them an even stronger understanding of the game and weasel out the people who are still unsure if they would like the game.
My Rating 5/5
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